Ready for the hard questions

Each brief lists the objections and technical questions this buyer is likely to raise, with answers from your docs.

Questions to expectAcme Health
  • Objection“We already use Northstar.”Lumen sets up in a day.
  • Technical“Does it work with Epic?”Yes, through the HL7 connector.
  • Technical“Where is our data stored?”In the US, encrypted.

A reminder as the meeting starts

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Acme Health

With Dana Ruiz

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What’s in a brief

The same five parts, every time.

  • The goal of the call

    What this meeting needs to achieve.

  • What happened last time

    Concerns they raised and promises you made.

  • Who is attending

    Each person’s role and what they care about.

  • Questions they may ask

    Likely objections, with answers from your documents.

  • What you still need to learn

    Questions about budget, process and timeline.

Where the brief comes from

Nothing to re-enter.

  • Your calendar

    Google Calendar or Outlook.

  • Earlier calls

    Everything said with this company before.

  • Your CRM

    Deal stage and history from Salesforce or HubSpot.

  • Your team’s documents

    Pricing, competitor guides and product FAQs.

Qualify deals the way your team already does

Pick your team’s method. Inkly fills it in as the buyer answers.

MEDDICC

For larger deals with several decision-makers.

  • Metrics
  • Economic buyer
  • Decision criteria
  • Decision process
  • Paper process
  • Identified pain
  • Champion
  • Competition

BANT

A quick check for shorter sales cycles.

  • Budget
  • Authority
  • Need
  • Timeline

SPICED

Built around the customer’s problem and its impact.

  • Situation
  • Pain
  • Impact
  • Critical event
  • Decision

See Inkly on a real sales call

Book a 30-minute demo. We’ll show you Inkly helping on a live call, using material like your own.